Cover the Earth?

Posted on Oct 28, 2007 in Design | 1 comment

Have you seen the logo for Sherwin-Williams paints? I live near one of their stores but never noticed their disturbing logo until I had occasion to buy some paint. There I was in line and noticed the upturned paint can disgorging its contents over an unsuspecting globe. “WTF?” I thought. That is just wrong!Sure, it stands for dominance in the paint market, a powerful representation of a brand that smothers the competition with its ubiquity (and glossy latex sheen). But the 50s are over and a little something called the environmental movement happened. Why haven’t Sherwin and Williams gotten together over a lunch of Exxon Valdez oil-soaked shorebird and red-tide shellfish to discuss updating their logo for the 90s, let alone 2007?

As you can see, it’s pretty horrible. It evokes images of lead-based paint seeping into every nook and cranny of the world. Even if you don’t see it like that, it’s still a massively sloppy paint job. See those four nasty drips? There’s no drop-cloth under planet Earth, so that can’t be good for Mars, Venus, or whatever other planet is under the Earth in its current location (except Pluto; it was kicked out of the planet club). But I digress. They need a new logo and someone should tell them! Wait, I just did. But they probably don’t read my blog.

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