Scott Bush

Breaking out of “thinking jail”
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Web 2.0 quiz

4 May 2008

Update: had two “entries” on this quiz: surprisingly, one of those got four out of five correct and I know she didn’t cheat because she guessed while we were together. Well done! Answers are now highlighted.


The term “web 2.0″ is used more than kleenex at a funeral. It’s been defined a thousand times and executives use it in the hopes that by repeating that mantra, their company’s sites will become two-dot-oh-ified.As I researched this topic, I was amazed at some of the names of these sites. They’re unintelligible! Ask anyone “What’s ebay?” and they’ll answer “a site that overcharges people to sell their junk.” “No!” you yell at them, angry for no apparent reason: “What does the word ebay really mean?” “I don’t know,” they stammer, frightened at your inexplicable rage over oddly-named websites. Same for Google (yes, I know it’s a 1 followed by a hundred zeros): both make no real sense but both are household words. I suppose the founders of the following web 2.0 sites thought that, one day, their conceptual alphabetic jumbles would represent such ubiquitous services that everyone would be bliin-ing things or kosmix-ing each other. They were wrong.

Below is a list of many, many web 2.0 sites whose names are ridiculous and, I swear, not made up. Well, five of them are. But that’s the game. You identify (on a separate sheet of paper, please) which of the site names below are fake. I’ll post the answers in a few days. No cheating now: you could just copy, paste, and add “.com” to them to see whether they come up. But where’s the fun in that?! Besides, some have gone belly-up I think. Have fun!

  • 24im
  • aupeo
  • bdeep (a web concept that two colleagues and I tried to launch… so this one was almost a real site)
  • bliin
  • collagr
  • docoloco
  • endeve
  • gigpark
  • jzuxie (random letters ;-)
  • kaltura
  • kerika
  • koinup
  • kontera
  • kosmix
  • kublax
  • lexisum
  • mux
  • mypita (like a pita sandwich that’s yours)
  • nesteggr
  • pixoo
  • qoof
  • respectence
  • rollmio
  • ruqurios (get it? “are you curious”? I flexed my 2.0 muscle on that one!
  • scoodi
  • sosius
  • tafiti
  • ubuket
  • wauw
  • vuze
  • xakasha
  • yooguu
  • zocdoc
  • zyxwv (it’s the last part of the alphabet listed backwards)

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