Archive | November, 2008

The problem with commercialized Christmas

28 Nov

The prob­lem with the con­sumeris­miza­tion of Christ­mas, if I can coin a very long word, can be summed up by the tragic death of 34-year-old Jdimy­tai Damour, who was tram­pled to death in a Black Fri­day stam­pede at a Wal-Mart in New York. I wish I was jok­ing. I’m not:

By 4:55, with no police offi­cers in sight, the crowd of more than 2,000 had become a rab­ble, and could be held back no longer. Fists banged and shoul­ders pressed on the sliding-glass dou­ble doors, which bowed in with the weight of the assault.
Sud­denly, wit­nesses and the police said, the doors shat­tered, and the shriek­ing mob surged through in a blind rush for hol­i­day bar­gains. One worker, Jdimy­tai Damour, 34, was thrown back onto the black linoleum tiles and tram­pled in the stam­pede that streamed over and around him.

I’m sorry, but no amount of $29.99 DVD play­ers or what­ever else the crowd had been queu­ing up for since 3:30am is worth the death–or even injuries–of work­ers or other shop­pers. It’s asi­nine. I’ve never been to any Black Fri­day sales because I value my time (not to men­tion san­ity and appar­ently even my health or life) too much. The hol­i­days are about fam­ily and friends, not stuff. If more peo­ple real­ized that, events like this would never occur.

The best marketing ever comes from somewhere you wouldn’t expect

25 Nov

The best marketing ever comes from somewhere you wouldn’t expect

First, check out this new smart­phone. Makes the iPhone look like a Nokia 5160:

http://www.pomegranatephone.com/

The all-in-one wonder phone (but it is just a ploy for a Canadian province!)Now, if you’re done explor­ing the phone’s built-in pro­jec­tor, shaver, and coffee-brewer, you may have noticed this spoof was put on not by Apple, Sam­sung, Microsoft, or Nokia. Nope, not even by an adver­tis­ing agency, the now-defunct Sharper Image, Brook­stone, or even Air­Mall. It’s a mar­ket­ing video for… Nova Scotia.

No, Nova Sco­tia is not some crazy name for a new frozen-yogurt shop. It’s the actual province in Canada (you know the Cana­dian provinces, don’t you? Nova Sco­tia is the one on the east coast of Canada, with all the fish­ing? Yeah… I thought you knew it). This well-designed mar­ket­ing con­cept really is a stretch, but I think it will work. Most peo­ple prob­a­bly haven’t heard of Nova Sco­tia, or if they have they think it’s “just some place in Canada.” Well, this site does a good job catch­ing people’s atten­tion and may actu­ally increase the tiny provinces’ poplarity–or, at least recognition–among the younger demo­graphic that the NS gov­ern­ment is appeal­ing to.

After teas­ing the techophiles with the mul­ti­ple fea­tures of this “smart­phone,” the site tells view­ers that “one day you’ll be able to get every­thing you need in a phone,” but that “today you can get every­thing you need in one place” and then whisks them off to this page. There are equally well-produced vignettes here of peo­ple liv­ing, work­ing, and enjoy­ing life in the province. It’s a smart way to get peo­ple look­ing at and talk­ing about a place that might oth­er­wise never get noticed. But is it effec­tive? There are cer­tainly a lot of peo­ple dis­cussing the cam­paign, that’s for sure. This com­men­ta­tor in Hal­i­fax doesn’t think so. Time will tell, but I salute the Nova Scot­ian (or is it Novan Sco­tia?) gov­ern­ment for their efforts.

More than one way to skin an e-mail account

20 Nov

More than one way to skin an e-mail account

Today, I logged into my Gmail account. “That’s strange,” I thought, see­ing the color scheme and slightly-altered edges of page ele­ments. I was busy and didn’t pay too close atten­tion; I merely wrote it off to an odd­ity of the aging Win­dows box I’m forced to use at work.

But when I logged on from home, I noticed one of those dis­creet mes­sages Gmail employs, this one inform­ing me that Gmail now has themes. What a great exten­sion to an already great prod­uct. Gmail is rapidly becom­ing a pop­u­lar e-mail client (every­one I know is switch­ing to it and loves it, though Google appar­ently is keep­ing total usage num­bers to them­selves), and these skins are just another step in the evo­lu­tion of the prod­uct (such as the new video chat fea­ture, which I’ve not yet used).

Google is smart to fur­ther solid­ify their pop­u­lar­ity with younger users who have become more accus­tomed to the abil­ity to cus­tomize, or “skin,” their desk­tops, phones, MySpace pages, Trap­per Keep­ers–every­thing. Choos­ing one of the sub­dued, whim­si­cal, or spar­tan theme for your pri­mary e-mail inter­face is another way to endear the tool–and more impor­tantly, the Google brand–to an impor­tant demo­graphic. Google’s cus­tomized home page, iGoogle, has offered themes for some time so adding this abil­ity to Gmail is a log­i­cal next step.

Gmail\'s terminal theme Gmail\'s Terminal theme

I won’t go into a descrip­tion of the themes avail­able. You can see exam­ples and read more about it over on Google’s blog. But I just had to call out two themes: Ter­mi­nal and Ninja. I’m run­ning Ter­mi­nal now, but I don’t know how long I can actu­ally take this ASCII-style mono­chrome throwback.

UPDATE: I agree with Sean’s com­ment (below). The fact that the mes­sage com­po­si­tion area is not skinned is a bit of a dis­trac­tion. It’s espe­cially prob­lem­atic with the high-contrast themes like Ter­mi­nal and Con­trast Black. Here’s a sam­ple with the Ter­mi­nal theme:

I know this area can be skinned, as the chat win­dow fol­lows the aes­thetic of the theme. Per­haps it was more com­pli­cated to skin it if Gmail is using a frame­work like TinyMCE for the com­po­si­tion area. But Sean’s right—Gmail is eter­nally in beta so per­haps when it offi­cially launches this area will respect the theme choice?

East vs. West

16 Nov

I saw this on XKCD today:

East vs. West
(XKCD is a great web comic, but prob­a­bly won’t inter­est you if you’re not a 1) pro­gram­mer, 2) math­e­mati­cian, or 3) a gen­er­al­ized geek of some kind.)

This comic struck a chord with me because I’ve often won­dered this exact same thing. Call­ing Asian coun­tries “the East” and Europe and North Amer­ica are “the West” never made sense to me. First, it shoe­horns some coun­tries, like Ice­land and Australia—not to men­tion entire con­ti­nents like Africa and South America—into groups to which they might not belong. Sec­ond, car­di­nal direc­tions are com­pletely a mat­ter of per­spec­tive, as shown so clearly in the comic.

I know that “East” and “West,” in their cap­i­tal­ized senses, have more to do with ide­o­log­i­cal divi­sions than lon­gi­tu­di­nal ones. The con­cept of “East­ern” vs. “West­ern” philoso­phies is inter­est­ing, whether it be in med­i­cine, diet, reli­gion, art, or any of a dozen areas. But couldn’t there be a bet­ter way to draw a dis­tinc­tion than over­load­ing these geo­graph­i­cal terms? I don’t pre­tend to be smart enough to sug­gest any, but I will note that these sorts of labels can change. Remem­ber the term “third world coun­try” (which I always thought meant coun­tries founded after World War II, but maybe not)? It’s now bet­ter to call them “devel­op­ing nations.” So it’s pos­si­ble to change these labels. If we did, maybe XKCD can get back to really incred­i­ble comics, like this map of the uni­verse on a log­a­rith­mic scale).

The Questlamation Mark

8 Nov

The Questlamation Mark

I’m pretty excited to intro­duce to you a new punc­tu­a­tion mark: the Quest­la­ma­tion mark. It’s gonna be the biggest thing since the asterisk.

What is it, you ask? Much like “Speng­lish” (Span­ish + Eng­lish) and “Brangelina” (Brad + Angelina), the Quest­la­ma­tion mark is a com­bi­na­tion of the ques­tion mark (?) and the excla­ma­tion mark (!). I found myself need­ing to add empha­sis to a ques­tion and decided there was noth­ing wrong with sim­ply using both punc­tu­a­tion marks together, as in: “You did what for how many green jelly­beans?!” But in the never-ending quest for opti­miza­tion, I cre­ated a hybrid, and I present it to you now:

The Questlamation mark

It util­ity is matched only by its poten­tial for vari­a­tion. While the ver­sion above is the ubiq­ui­tous standby, Times New Roman, I’ve also cre­ated a ver­sion using the sans-serif font Ver­dana:

A sans-serif version set in VerdanaThe exclamestion markNote the slight irreg­u­lar­ity of the shared dot. To cre­ate the proper align­ment of each mark’s stem in rela­tion to its dot, I had to warp the sides of once–reg­u­lar dot. I think it gives this exam­ple a hand-crafted authenticity.

And, to avoid any claims of bias toward the inter­rog­a­tive over the empha­sis, I cre­ated the quest­la­ma­tion mark a cousin, the excla­mes­tion mark:

Sadly, nei­ther of these extremely use­ful punc­tu­a­tion marks can be found in your favorite fonts. But don’t despair because the intro­duc­tion of the Euro sym­bol showed us that such an under­tak­ing is pos­si­ble. I sug­gest you write your con­gressper­son and ask–no, demand–legislation be intro­duced requir­ing the quest­la­ma­tion mark be required in all fonts and on key­boards no later than 2012. Oh, and also have them see about adding the word “quest­la­ma­tion” added to dic­tio­nar­ies so that all these red squig­gles under the word go away!

Only one thing can tem­per my joy on this, the day I intro­duce a new punc­tu­a­tion mark to the world: the knowl­edge that I’m not the first to do so. The folks over at FontFeed.com have a post about the “Inter­robang.” (For those non-Unix and non-programming geeks, this name is derived from “interrogative—to question—and “bang,” which is for some strange rea­son, short­hand for the excla­ma­tion mark to that group). But, just like New­ton and Leib­niz, I swear I came up with the idea inde­pen­dent of any­one else. What’s worse is they link to two sep­a­rate fonts that include not only an “inter­robang” char­ac­ter, but two other excla­ma­tion mark hybrids. Here’s an image of them in Ampli­tude Wide Bold:

Well, I shouldn’t be sad. The more expo­sure the world has to this punc­tu­a­tion mark, the greater its accep­tance and adop­tion will be. (But id bet­ter be called the quest­la­ma­tion mark instead of inter­robang!). So, will you please get out there and start ask­ing ques­tions with a lot of emphasis

Another reason to love WordPress

2 Nov

Another reason to love WordPress

My ado­ra­tion for Word­Press, the open-source blog­ging and web­site tool, is well-documented. As I worked in it this evening I noticed some­thing that sim­ply had to be shared:

WP Page Order panel

(Briefly: WP has two con­tent con­structs: posts and pages. Posts are time-related, pages are not and instead let you assign a hier­ar­chy like a tra­di­tional web­site. This panel lets the user assign a page’s place in that hierarchy.)

If you can’t read it, the panel gives instruc­tions and then a caveat about the qual­ity of its purpose:

Pages are usu­ally ordered alpha­bet­i­cally, but you can put a num­ber above to change the order pages appear in. (We know this a lit­tle janky, it’ll be bet­ter in future releases.)

C’mon, how great is that? The devel­op­ers know it’s not as intu­itive as WP’s other fea­tures but rather than exclude it, they left it in with this tongue-in-cheek note. Good stuff.